Let’s look at some important considerations regarding push notifications:
How often should I send push notifications?
This is a difficult, but critical question. Being annoying will cause your loyalty members to either drop the program completely or at least turn off notifications – either way, your ability to engage them is reduced. On the other hand, you do want to leverage this effective form of communication with your customers.
This will vary from business to business and you’ll know your customers better than anyone – in terms of acceptance, reaction to encouragement, tolerance from annoyances, etc. At LoyaltyDog, we suggest that you send out weekly messages and only on a rare basis (e.g. near a large event) send out a second weekly message. Anything more than that can put the program at risk.
What time of day is best to send push notifications?
The best time of day is not necessarily the times you expect your consumers to be engaging with your business. Statistics show that best response rates come during the middle of the work day (when we should be working). So it’s best to send messages between 11:00AM and 3:00PM during weekdays even if your customers typically come to your business during evening hours (such as bars & restaurants).
How can I message all loyalty users?
Sending messages to your customers is simply done via the Manager’s Portal of LoyaltyDog. Just login to the portal and go to the customer tab and then click on the red bullhorn to get to the broadcast screen (shown below). Simply type in your message, click the “I’m sure” box and then click the Send button to send out the broadcast immediately.