Brick & Mortar vs Online – Why Not Both?
At one time, everyone thought that the future of retail shopping was online. Well, the trends support online shopping, but more and more online retailers are finding that they can’t live without physical in-store locations.
Almost a year ago, The Guardian published an article that showed that many online retailers were establishing brick & mortar store locations to support the online shopping. Amazon is leading the way establishing physical in-store locations.
Amazon brick & mortar store
At LoyaltyDog, we have always known that brick & mortar physical locations support a shopping experience that online cannot reproduce… and the convenience and efficiency of online is something that physical locations can’t keep up with.
For loyalty programs to be really effective, they must support all types of shopping experiences and LoyaltyDog is a rare breed indeed… leading the way with a bleeding edge, mobile wallet solution that not only provides digital mobile engagement for on-premise experience, but also supports online transactions.
With LoyaltyDog, retailers are able to award their customers both on-premise and online. The customer still has the same leading digital mobile engagement experience – with push notifications, location alerts and true incentivized sharing of the loyalty program via social channels such as Facebook and Instagram.
“For loyalty programs to be really effective, they must support all types of shopping experiences and LoyaltyDog is a rare breed indeed…”
LoyaltyDog is able to provide retail businesses with a program that supports their customer base anywhere. As many smaller business owners know, they need to offer online transactions and must incorporate incentive programs throughout their business.