What makes LoyaltyDog different?
LoyaltyDog is different from other loyalty programs out there. In this introductory article, we examine the types of loyalty programs and their differences – and how this affects your business.
Rewarding loyalty is not a new concept. It’s been around quite a long time and proven to be a valuable tool. We know that acquiring new customers costs more than keeping your current customers – so repeat business is not only important, but critical to your success.
According to Amy Gallo of the Harvard Business Review, “…acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. “
Nobody understands loyalty like a dog…
Additionally, business owners are already overwhelmed with other technology that they must integrate into their business including POS (point of sale) systems, payment systems, ecommerce, inventory system, and so on.
Everyone realizes the value of loyalty, but will the impact of adding yet another system really pay off?
Loyalty systems should be easy to use and flexible to meet the needs of the business owner. If the system isn’t flexible or puts heavy requirements on the business or the customer, it might not pay off.
So let’s examine the different types of loyalty programs.
You can divide loyalty programs into 3 categories:
- Traditional loyalty schemes that are typically run with paper or plastic cards. These can be simplistic punchcards or more sophicated schemes leveraging a computer that tracks total points for each customer. Examples run from simple punchcards in coffee shops to more extravagent schemes like airline frequent flyer programs.
- Loyalty Apps are an attempt to leverage the powerful smartphone market with features right in the palm of the customer’s hands. The advantage is obvious – the “loyalty card” is always with the customer as they never lose or forget to bring it along. Other smartphone features are use to announce or feature specific deals. However, the drawbacks of loyalty apps are:
- You need to get your customers to download a full fledge app that takes anywhere from 25MB and up. Most smartphone users exhibit resistence to too many app downloads and often quickly get rid of apps that they don’t use.
- By joining a loyalty app, you are telling your customers to use an app that also has your competitors on it. Just think about that for a second – if you were doing a radio or TV commercial, would you also mention your competitors as alternative places to do business? The only “winner” in the loyalty app category is the creators of the loyalty apps themselves, not the businesses.
- LoyaltyDog is in a category by itself as it doesn’t require a separate app download. LoyaltyDog leverages the smartphone wallet app that is already installed in all iPhones and many Androids. Even Androids that don’t yet have a wallet will need one anyway with the strong growth of Apple Pay, Google Pay and other smartphone based payment systems. That means that:
- Unlike a loyalty app, a LoyaltyDog program belongs to the business and ONLY to the business. Each program is independent – so when a business promotes its program, it is promoting a loyalty program exclusively for that business. The business essentialy “owns it” and has complete flexibility.
- The loyalty card for a business is less than 1K worth of data – that means that a customer could have thousands of loyalty cards and take up less space than a single loyalty app.
“…acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”
[Harvard Business Review]
That’s not all that makes LoyaltyDog different. LoyaltyDog has a complete set of features that provide ultimate flexibility in creating a loyalty program.
Integrations? LoyaltyDog’s integration roadmap includes many EPOS systems, ecommerce support and more.
LoyaltyDog is also loaded with features:
- Fully branded for your business only
- Stampcards (punchcards)
- Multi-tier point systems
- Customer referral rewards
- Fully flexible point scheme
- Digital loyalty card with point balance
- Customer profile and activity history
- Scheduled offers
- Tiered offers
- Reward restrictions
- Lockscreen notifications based on push
- Lockscreen notifications based on location
- A success team
- Full technical support
- and more…
Getting LoyaltyDog couldn’t be easier. Just contact LoyaltyDog and a representative will be in touch with you and get your loyalty program up and running in no time.
Haim Barad, PhD. CEO. Haim is a data scientist with decades of academic and industry experience. We has worked with NASA, the US Navy, Intel and a faculty member at Tulane University. Haim founded DrinkedIn, which owns the LoyaltyDog brand.